BBC Swings American

First on tap is a BBC documentary on the elusive Sphincter Fish.

Britain's BBC has announced a new strategy of doubling the American channel's programming budget along with a plethora of new co-productions and content acquisitions, as well as a push into the US Spanish language market. This is a new drive into the US Market as it reached the 50 million-viewer milestone last week. BBC America general manager Kathryn Mitchell said that the program investment has doubled, mostly in drama and comedy, with production deals inked with the BBC, ITV, Channel 4, Sky and a number of UK Independents. She said, " We wanted to be, that is 65 million US households in the next six months - We have some pretty big plans for the US."